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How a Simple Scent Brings Back the Best Memories

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Taking a whiff of a certain scent, like pumpkin bread baking in the oven, can instantly transport you back to your childhood — a time when life was likely much easier. Ever wonder why certain scents make you feel nostalgic? There's actually a scientific reason for it. A new study published in the journal Cerebral Cortex found that your brain actually plays a pivotal role in the relationship between odors and nostalgia by logging scents in the part of your brain responsible for making long-term memories. This is why certain scents can whisk you away to another point in time, and make you wish you were actually there.

Ok, so take for instance the much-loved pumpkin spice fragrance. The findings of the study might provide some insight into why everyone loves it so much. "From an emotional standpoint, pumpkin spice evokes the comfort of a cozy kitchen and good things baking in the oven," Eliza Cross, author of the Pumpkin it Up! cookbook. "More than any other flavor, I think pumpkin spice encompasses the sweet comfort of being home. "This is why certain scents can whisk you away to another point in time, and make you wish you were actually there!

Pumpkin Spice room fragrance, by Your Season, is one of those transporting fragrances that will bring you back to your childhood.  Try some today and let the memories rush back in or maybe make new memories of your own!


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